UNVEILING OF TATA MOTORS PEOPLE'S CAR : NANO
Tata Group Chief Ratan Tata unveiled people's car Nano in New Delhi on Thursday, 10 January 2008 at 9th Auto Expo. This was a dream project of Ratan Tata. This car is smaller than Maruti 800 but more spacious. The dealer price of this car is Rs 1,00,000/- ($2,500) making it worlds cheapest car today.
This is a good news for all Indians, there were a number of obstacles in this project right from the start. First people thought that it wasn't feasible, then they thought that even if such a car was possible it will be a result of compromises.
Now, all these presumptions have proved wrong, worlds cheapest car has been finally unveiled with features and technology that are contemporary and second to none. Automobile industry in India and the world had been watching all these developments like a cricket match. They were looking at the final outcome of such an innovative and ambitious project.
This is a good news for all Indians, there were a number of obstacles in this project right from the start. First people thought that it wasn't feasible, then they thought that even if such a car was possible it will be a result of compromises.
Now, all these presumptions have proved wrong, worlds cheapest car has been finally unveiled with features and technology that are contemporary and second to none. Automobile industry in India and the world had been watching all these developments like a cricket match. They were looking at the final outcome of such an innovative and ambitious project.
Features of Tata Nano People's Car:
- Stylish & Comfortable : Can easily accommodate four persons. length 3.1 metres, width of 1.5 metres and height of 1.6 metres. It will be launched in both standard and luxury versions with a number of colours to choose from. Luxury version of people's car will cost more. Easily driven.
- Fuel-efficient engine : Nano has a two cylinder, 623cc, 33 horse power, multi point fuel injection engine. Its performance is managed by an electronic system to give best performance.
- Meets all safety requirements :
People's car performs well on todays safety requirement regulations. The People's Car's safety performance exceeds current regulatory requirements. It has seat belts, intrusion resistant doors. It has undergone full frontal crash test. So, low price doesn't mean compromise on safety. - Environment-friendly :
The People's Car's tailpipe emission performance exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. Meets Bharat Stage III emission norms and also Euro 4 emission norms. - Cheap & Best : The cost of the car on road will include cost of transportation, accessories and taxes. Even then it is going to be the cheapest car. Today even a two wheeler costs approximately around 40,000 and its a new car. Tata small car is also going to have the cheapest insurance cover at around Rs 2000. So, it will no more remain a dream car but people's car in reality.
During the unveiling at Auto Expo in New Delhi there were also some people demonstrating which wasn't noticed by and large or was simply ignored. These were from environmentalist and farmers from Singur, Kolkata. Trinamool Congress has also threatened to stall its manufacture at Singur.
This is the other side of coin, a mentality with a political motive. Tata has already told that people's car nano is a green car, still green peace activists say"CUT CO2 emissions" only for this car.
References:
1. http://www.tata.com/tata_motors/releases/20080110.htm
2. http://www.tatamotors.com/our_world/press_releases.php
3. http://www.tatapeoplescar.com
4. http://www.ndtvprofit.com/homepage/storybusinessnew.asp
5. http://blogs.telegraph.co.uk/foreign/peterfoster/jan08/tata_nano.htm
6. http://www.aol.in/news/story/2008011006289019000001/index.html
